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Choosing the right framework for migrating your application

Introduction There comes a time when you have to rethink about the backbone framework that your application has been running since many many years. There could be different reasons for migration, like...

Audience Management In Sift

 Introduction Contextual Marketing has risen to an all new level with the real time propellant to it. The Real Time-ness of the context is providing businesses very high values and much deeper insight...

Sift Audience Data Query Language (DQL) – 1

I had been thinking long and hard on enhancing the Audience Management capability in Sift. Everybody seems to have it – from the mighty big players to the obscure ones. In such a crowded space, ...

REAL TIME OFFERS FOR BANKING CUSTOMERS

If we think about most valuable data, then we can say Banks and financial Institution have the most fruitful and sensitive data. A great deal about individual and group behaviors. What’s more, this in...

Running Python from Java

 Running Python from Java on Linux Problem statement Java, a general purpose object-oriented language, is self-sufficient to provide most of the functionalities as available in any other programming l...

Implementing a simple Telco use case in SIFT.

Sift is a real time, big data, streaming analytical engine which can enable the business to contact the customer at the right time with the right context with the right information. Sift is an industr...

Sift Indicators Design Patterns

Indicators can be compared with data structure like Struct or Class in which the information related to an entity is stored. In big data systems, there can be multiple indicators for millions of entit...

AMPLIFYING DATA POTENTIAL

There was a time in my life when I believed that slogans and mission statements were pure fluffware. I used to think that these were just lame outputs from people who otherwise could not produce anyth...

Humanising Sift : Part 2

Continuing on the theme of humanising Sift, I have taken Google Assitant in this round. ( Humanising Sift : Part 1 is the link to the previous article). Google Assistant is a great fit because of the ...

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