Month: May 2018

Choosing the right framework for migrating your application

Introduction There comes a time when you have to rethink about the backbone framework that your application has been running since many many years. There could be different reasons for migration, like...

Audience Management In Sift

 Introduction Contextual Marketing has risen to an all new level with the real time propellant to it. The Real Time-ness of the context is providing businesses very high values and much deeper insight...

Sift Audience Data Query Language (DQL) – 1

I had been thinking long and hard on enhancing the Audience Management capability in Sift. Everybody seems to have it – from the mighty big players to the obscure ones. In such a crowded space, ...