Real Time Contextual Marketing

Audience Management In Sift

 Introduction Contextual Marketing has risen to an all new level with the real time propellant to it. The Real Time-ness of the context is providing businesses very high values and much deeper insight...

Sift Audience Data Query Language (DQL) – 1

I had been thinking long and hard on enhancing the Audience Management capability in Sift. Everybody seems to have it – from the mighty big players to the obscure ones. In such a crowded space, ...

Humanising Sift : Part 2

Continuing on the theme of humanising Sift, I have taken Google Assitant in this round. ( Humanising Sift : Part 1 is the link to the previous article). Google Assistant is a great fit because of the ...

Humanising Sift : Part 1

I am constantly on the look-out for inventing the most engaging customer interaction methods. On that pursuit, we probably are the first in the world to voice enable the Inbound Offer APIs and thereby...